Strength Guide

FIND YOUR
PERFECT
STRENGTH.

Not all pouches are created equal. Whether you're brand new to nicotine or switching from cigarettes, this guide will match you with the right mg level.

Jump to the Guide

5

Strength Levels

3–50

mg range

60s

To kick in

30+

Min per pouch

Know Your Level

The Five Strengths

Each tier suits a different experience level. Start low and work up — you can always go stronger, but you can't undo a pouch that's too intense.

Starter

3–4 mg

First time with nicotine. Light, gentle buzz — good for testing the format without the intensity.

Newcomers

Try: ZYN Mini

Regular

6–8 mg

Ex-light smokers or social smokers. Satisfying without being overwhelming — the sweet spot for most people.

CigarettesTo Pouches

Use this as a rough guide if you're switching from smoking. Everyone's different, but this gives you a solid starting point.

1–5 cigs / daySocial smoker

Starter · 3–4 mgZYN Mini

5–10 cigs / dayLight to moderate

Regular · 6–8 mgVELO · KLINT

10–20 cigs / dayModerate to heavy

Strong · 10–14 mgWhite Fox · VELO Max

20+ cigs / dayHeavy smoker

Extra Strong · 16–20 mgKilla · Pablo

Pro Tips

First Time?Read This.

A few things every new user should know before cracking open their first can.

01

Start Low, Go Slow

Pick a strength one level below where you think you should be. You can always go up — going too strong first time is unpleasant.

02

Upper Lip, Tucked In

Place the pouch under your upper lip, between the gum and lip. It should sit comfortably without moving around.

03

The Tingle Is Normal

A light tingling in the first 2–3 minutes is completely normal. It fades as the pouch settles in. If it's too intense, your strength is too high.

04

30 Minutes Is the Sweet Spot

Most pouches last 20–40 minutes. Flavour peaks around 10 min and gradually fades. Remove when the flavour is gone.

05

Don't Chew, Don't Swallow

Let it sit. No chewing needed. Swallowing saliva is fine, but don't swallow the pouch itself. Dispose of it in the catch lid.

Still Not Sure?

Our strength quiz asks 4 quick questions about your habits and experience, then recommends the perfect brand and mg for you.

Take the Quiz (coming soon)

60 seconds · Personalised results

Important: Nicotine is an addictive substance. These products are intended for adult use only (18+). If you are pregnant, nursing, or have a heart condition, consult your doctor before use.

Ready?