Sharp at 3pm. Every day. Without the sugar.
HARDY and ICEBERG caffeine pouches. Tuck one under your lip and feel it come through in minutes — no liquid, no queue, no crash. Zero sugar, zero tobacco, zero nicotine, and it works out to about R4 a hit.
20 pouches per can · about R4 a pouch
- Free delivery over R500
- Secure checkout
- Tobacco & nicotine free
HARDY 75mg · ICEBERG 150mg- 0gSugar and 0 calories
- 75–150mgCaffeine per pouch — you pick
- 20Pouches in every can
- 0%Tobacco and nicotine
Seven reasons South Africans are swapping energy drinks for pouches
Same caffeine. None of the sugar, none of the cost, none of the 3pm collapse. Here is what actually changes when you make the switch.
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The 3pm crash is the sugar, not you
A 500ml energy drink can carry more than 50g of sugar. Your body deals with that spike the only way it knows how, and roughly two hours later you are flatter than before you opened the can.
A pouch delivers the caffeine and nothing else. No sugar, no calories, no insulin spike, no crash to ride out.
0gsugar per pouch, versus 50g-plus in a 500ml can
HARDY Mint Crush R 79.99 75mg · 20 per can
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R4 a hit instead of R30 a can
One can of HARDY is R79.99 and holds twenty pouches. That is about four rand every time you need to switch on.
If you are on one energy drink a day, the pouch version costs you roughly what you currently spend in a week.
R4per pouch — HARDY, 20 pouches for R79.99 -
You choose the dose. A can chooses for you.
Every drink comes pre-measured whether you need that much or not. Here you take one pouch when you want 75mg and reach for ICEBERG when the day actually calls for 150mg.
Same product, two gears. Steady through a workday, or heavy for a 5am start.
75 or 150mg of caffeine — roughly one or two large coffees
ICEBERG Black Energy Pouches R 89.99 150mg · 20 per can
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No half-litre of liquid sloshing around your session
Caffeine in a drink means drinking half a litre of cold, carbonated, acidic liquid to get it. Mid-set, mid-drive or mid-meeting, that is the part you actually regret.
A pouch is dry, silent and roughly the size of a tea bag. Nothing to hold, nothing to finish, no bathroom detour twenty minutes later.
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Nobody in the room knows you are using it
There is no can on the desk, no wrapper, no smell and no noise. It sits under your top lip and your hands stay free for the bar, the wheel or the keyboard.
It works in a meeting, on the touchline, in a lecture and on a long drive — places a 500ml can simply cannot go.
HARDY Strawberry Vanilla R 79.99 75mg · 20 per can
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It looks like a nicotine pouch. It is not one.
This is the question everyone asks, so here it is plainly: HARDY and ICEBERG energy pouches contain no tobacco and no nicotine. The active ingredient is caffeine.
Nothing to get hooked on, nothing to declare, nothing that stains your teeth the way tobacco does.
0%tobacco and nicotine — caffeine only -
Twenty of them fit in the pocket a single can won't
No fridge, no cooler bag, nothing that goes warm and flat if you leave it in the car. The can lives in a gym bag, a cubby or a jacket pocket and it is still good next week.
Used pouches go back in the lid compartment, so you are not hunting for a bin either.
20pouches in a can that fits in your pocket
ICEBERG Watermelon Mint Energy Pouches R 89.99 150mg · 20 per can
HARDY from R79.99 · ICEBERG from R89.99 · 20 pouches per can
75mg or 150mg. That is the whole choice.
Every flavour is the same pouch with the same zero sugar. The only thing that changes is how hard it hits.
The everyday tier. Training sessions, the commute, the back half of a workday. Where you start if pouches are new to you.
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Strawberry Vanilla R 79.99 -
Mint Crush R 79.99 -
Ice Peach R 79.99
The heavy tier. 5am shifts, night drives, match day, the last hour before a deadline. Not the one to start on.
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Watermelon Mint R 89.99 -
Emerald R 89.99 -
Black R 89.99 -
Arasaka R 89.99
- Free delivery over R500
- Secure checkout
- Tobacco & nicotine free
Before you buy
The questions everyone asks first
Is there nicotine or tobacco in these?
No. HARDY and ICEBERG energy pouches are 100% tobacco- and nicotine-free. The active ingredient is caffeine, with 0% sugar and 0 calories. They look like a nicotine pouch and are used the same way, but there is nothing addictive in them.
How much caffeine is in one pouch?
HARDY delivers 75mg per pouch — about one large coffee. ICEBERG delivers 150mg per pouch — roughly two large coffees. Both cans hold 20 pouches.
How fast does it work, and how long does it last?
Because it absorbs under your lip rather than through your stomach, most people feel it within a few minutes. Keep the pouch in for up to an hour, then dispose of it. The caffeine releases gradually over that time instead of arriving all at once.
Which one should I start with?
Start with HARDY at 75mg. It is the everyday strength and it is plenty if you are used to a coffee or two. Move to ICEBERG at 150mg only once you know how you react — it is roughly double the dose.
How many can I use in a day?
Health authorities generally suggest healthy adults stay under about 400mg of caffeine a day. Count your coffees and any energy drinks toward that total. Do not use these if you are under 18, pregnant or breastfeeding, or sensitive to caffeine.
Will it stain my teeth or damage my gums?
There is no tobacco in these, which is what causes the staining people associate with traditional pouches. Move the pouch around rather than parking it in the same spot every time, and rinse afterwards.
How fast is delivery, and where do you ship?
We ship across South Africa, with free delivery on orders over R500. You will get tracking as soon as your order leaves us.
Free delivery over R500
Sharp at 3pm. Every day.
Clean caffeine, zero sugar, no crash. Twenty pouches a can, delivered across South Africa.